Haulage Company Celebrates 25 Years With An Iveco Daily And Specially Commissioned Artwork

Thursday 18th April 2019

A Coventry haulage company, celebrating its 25th anniversary, has taken delivery of a limited edition Iveco Daily and commissioned a bespoke hand-painted livery of Lady Godiva to mark the upcoming City of Culture.

In-Transit, which delivers mainly in the UK, ordered an Iveco Daily 35S16 Hi-Matic Anniversary Limited Edition from Guest Sherwood as a special birthday gift to itself after truck sales executive Shaun Sangha took one to its headquarters at Bagington Airport for a demonstration.

Barrie Smith, managing director of the company that has a mixed fleet of more than 50 vehicles and employs 60 staff, said he also wanted to take the opportunity to pay tribute to Coventry's City of Culture, which will take place in 2021.

"We've been a Guest customer since 2003 and when Shaun brought the van over, I knew there was room for it on our fleet because I was replacing an older van." said Barrie, who founded the company with his wife Jayne.

"I wanted to do something a bit different to mark our milestone and what will be a special year for Coventry, so ordered it in black and commissioned it to be painted with Lady Godiva, who is the figure most associated with the city."

Barrie also ordered a personalised numberplate - GO19 DVA - for the van, which has been fully customised with air-conditioning, eight speed Hi-Matic gearbox, 16" smoled grey alloy wheels, cruise control, DAB radio, parking sensors and lane departure warning.

"It's absolutely brilliant to drive," he said.  "The gearbox is fantastic and it looks great.  The commissioned artwork is a real eye-catcher too.  I've seen lots of people take photographs of it."

Shaun said "Getting this limited edition van and doing something unique with it is a great way to mark two special events.  In-Transit is a good customer and we were only too pleased to help Barrie.  The Iveco Daily van is a superb option for any fleet operator and was crowned Van of the Year last year."

The van has the widest line-up in the industry, with more than 8000 options to choose from.  It is the only van that ranges from 3.3 tonne to 7 tonne of gross vehicle weight and features volume loads up to 19.6m3.